Adv image,

Spring-Summer 2011 collection

NEXT EDITION

July 6 - 8, 2010

Florence,

Fortezza da Basso

(at the same time as

Pitti Immagine Filati)

For more information:

www.primamodatessuto.it

Organizer:

tel. +39 0574 455280
prima@pratotrade.it

Sponsors

“PRIMA MODA TESSUTO”, 2nd EDITION WINDS UP SATISFACTION FOR GOOD ATTENDANCE.

Satisfaction for the attendance during the three days of Prima Moda Tessuto from January 27 to 29 that indicated increasing interest and promising numbers.

The second edition of Pratotrade’s new fair event featured collections for spring-summer 2011, had 2000 visitors, in line with the predictions prior to the event. Plenty of Italian visitors, and good attendance also from other parts of Europe, led by Germany, France and the UK, as well as several important buyers from Japan, the U.S., Russia and the Scandinavian countries.

The final result, however, is a highly satisfactory confirmation of the validity of the formula, which has demonstrated its ability to respond effectively to the needs of a market that, in the fashion sector, is moving faster and faster.

TRENDS: “ROMANTIC” TOUCH,
FINE FABRICS = ITALIAN STYLE
Postcard from Italy.

The creative skill of the fabric producers met the genius of Li Edelkoort, the trend guru who ideated Prima moda Tessuto trend area.

This was the first thing the visitor saw on entering the upper level the Fortezza da Basso, with a vast selection of fabric samples on 7 tables for their perusal, corresponding to the items in the trend book for spring- summer 2011: Rimini, Capri, Napoli, Fiumi, Laghi, Pompei, Stromboli. It was a display that surprised the visitor with its romantic overtones of the past.

WHY PRIMA MODA TESSUTO

Times are changing fast in the fashion industry. A significant portion of the clientele find it essential to be able to dispose of trend information and news about new products in plenty of time so they can get a head start on preparing their work schedules.

Prima Moda Tessuto appeals to this group and creates a new service that takes account of the needs of the most highly qualified clientele.

Prima Moda Tessuto can offer important new opportunities for those companies that are constantly developing and are able to offer new products and styles with a high fashion content for every season, featuring a high fashion content and research, with the timing required by the market.

PLUS

Anticipation of the dates with respect to the international trade fair scene: to respond to a market that is moving faster and faster.

Quality and selection of the exhibitors and visitors: medium-high segment of the textile and apparel sector.

Cooperation with qualified fashion trend agencies to offer a fashion information service at the highest international level.

Synergism with Pitti Filati: simultaneous presentation of fabrics and yarns.

Location Florence: the impressive setting of the Fortezza da Basso fairgrounds.