FEATURED NEWS

Prima modatessuto opens the program of events in the textile sector: next dates January 27-29, 2010, for the presentation of the Spring/Summer 2011 collections in Florence at the Fortezza da Basso – Central Pavilion Upper Floor - jointly and in synergism with Pitti Immagine Filati.

There will participate 50 brands, representative of companies strongly oriented toward innovation, creativity and high fashion content of the collections, from the most important Italian and foreign textile districts.

Li Edelkoort, the international trend guru, and her team will prepare the layout and organize a highly dramatic fashion trend area, where it will be possible to get an idea of the collections proposed by the exhibitors inspired by the themes of the "italian lifestyle".

IMPORTANT

Admission fee for Prima modatessuto.
Entrance badge costs € 25,00 (the entrance badge is valid
during the entire fair)

SUMMER 2011 IS A TRIUMPH OF FASHIONS “MADE IN ITALY”. THE FASHION WORLD REDISCOVERS THE ROMANTICISM OF THE ITALIAN LANDSCAPE.
The never-ending success of fashions Made in Italy is celebrated anew. It is everywhere in the new collections that will fill the wardrobe in spring-summer 2011. Italian is beautiful: no question about it! This is the inspiration behind the array of trends for the coming season, as perceived by the fashion guru, Li Edelkoort. No more of those boring monotonous garments on the racks at department stores: it’s time to make room for authentic materials that can be cut and draped and sewn, and that echo Italian romanticism in the styles and designs
RIMINI This is a light-hearted look, featuring boat necklines and details like medium and broad stripes, evoking the carefree spirit of the Italian beach. From the bandana to the flip-flop, it is a triumph of colors destined to fade in time, from red to blue, from purple to yellow, with sandy beige and watery bottle green in the background.
RIVERS Time to get those old farm clothes out of the closet and wear the comfortable smocks, skirts and shirts, the indispensable outfit for a casual look in the daytime. Folk impressions rediscover a sober use of faded blue, washed in the river and bleached in the sun, in heavy cottons and linen featuring pleats, stripes and quilting in the harvest colors.
GARDENS Welcome to the land of flowers. Micro-floral prints and patterns of leaves layered on cool cotton basics in the different shades preferred by nature. Inserts of roses and hibiscus bring decoupage into the beach wardrobe, shirts and dresses.
LAKES The sailor style takes the lead among new collections of elegant, sophisticated casuals. Heavy crêpe and curly yarns echo the little waves in the dark, mysterious waters of the lakes, with brushstrokes of basics, dark navy and intense green.
NAPLES Naples was once renowned for the fine workmanship of its tailors and dressmakers. And the new collections of resort wear are inspired by the Neapolitan tradition, featuring pants, cotton sundresses and gabardine to be worn with accessories such as hats, pocket handkerchiefs and neck scarves. The superb landscape of the cliffs of Naples will influence the color palette used by designers, with emphasis on amber, bronze and terracotta.
POMPEI Feminine creatures like ancient goddesses. And in the background the ruins of Pompei, revisited in a modern key with fluid, draped fabrics that recreate tops, togas and veils. Light grey and mud tints will be diluted with abundant infusions of Etruscan ochre, marble red and the blue of distant oceans.
STROMBOLI Volcanic ash becomes a source of inspiration for fashion designers. The spectacular view of nature, destroyed by the effect of volcanic lava provides ideas for fabrics with a structured surface. Coal, sulfur and lava are represented in layers of intense blue, amethyst, coal blue and dark stone grey.
CAPRI A dejà vu atmosphere trails the jet set of fashion in Capri. Jewel-like colors evoke the loveliness of the Mediterranean world in the softness of a scarf. Cool shirts and shifts float dreamily in tints of mimosa and violet, mint and watermelon.